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YayPay VP of Marketing Named to CRN’s 2018 Women of the Channel


Anderson_300dpi-webA great partner relationship is based on trust, knowledge exchange, and shared values.

YayPay is building a partner channel that allows partners to deliver best-in-class accounts receivable automation to their clients. We already have multiple types of partners we work with, including value-added resellers, ERP original equipment manufacturers, accounting firms, and system integrators. Our founders understand the strength and value of partnering, and are building the company around the fundamental belief that partners are the key to growth and happier customer engagements.

YayPay's commitment to partner relationships was further recognized when Liz Anderson, Vice President of Marketing at YayPay, was named one of CRN’s 2018 Women of the Channel for the second year in a row. This annual awards program honors women for outstanding leadership, vision, and the unique role in driving channel growth and innovation. With more than 15 years’ experience working in channel marketing and sales, Liz joined YayPay in early 2018. In a very short time, she has made huge strides in promoting YayPay to prospects and customers, and helping us further develop our partner program. More than that, she is a valued colleague and deserves the CRN honor.

YayPay built its accounts receivable platform to make the AR and collections management process fast, easy, and highly predictable using automation to improve cash management. We are dedicated to the success of our customers and partners. The foundation of our partner program is built on these four pillars:

  • Partnering for customer success
    YayPay seamlessly integrates with multiple accounting, ERP, billing, and CRM applications. If a pre-built integration is not available for a customers’ invoicing system, we have an API available to make it happen. Working with partners leads to long lasting happy mutual client success. Recently, Anthony Della Selva, Customer Success Manager at Leap the Pond LLC, told us, “We implemented Sage Intacct as the ERP for one of our clients; and because of how impressed that client was with YayPay’s AR automation capabilities, the client decided to integrate the two solutions. From now on, no discussions we have with clients around AR automation could possibly be complete without talking about YayPay.”
  • Driving demand
    When you think of the team at YayPay, think of them as an extension of your own team. We will help market, sell, and implement our best-in-class AR automation solution. We don't expect you to become AR experts; we are happy to do that for you. YayPay’s AR solution is fast to set up, easy to use, and provides highly predictable cash inflow for your clients.

  • Profitable from day 1
    The minute that you sign up with YayPay and we win our first joint client, you’ll be making money. More active partners will receive recurring commissions. We make the decision to partner with YayPay easy with a clear path to success.
  • Automation of AR and reporting is inevitable
    Payroll, billing, payables, sales tax, CRM, and expenses have all been automated and have one thing in common. These solutions were all developed to make life better for businesses and allow companies to focus on growth and customer satisfaction. Automating AR is easy and gives your customers back an almost-instant ROI. It’s the next big phase of outsourced automation for the back office – and YayPay is leading the way.

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Patrick Falle

About the author

Patrick Falle Pat Falle is Chief Revenue Officer for YayPay, a cloud-based, predictive accounts receivable automation solution that leverages data and automatic payment communications to accelerate collections directly from a customer’s existing accounting or billing application. With more than 20 years’ experience in business application technology software and fintech, Falle joined YayPay in October 2017 and is responsible for all of the company’s monetization streams, including sales operations, marketing and partnerships. He previously held leadership positions with Avalara, Imperva and Check Point Software Technologies, and is an active investor and mentor of Techstars Mobility. Read more articles by Patrick Falle.